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There are some distinct advantages to being in this business for 40 years. One is simply experience. The other is an awareness of evolutionary changes in marketing. In other words – the way head shots have changed over the years and what is current.
One simple fact is that very few actors really understand their chosen art form is a business. Very few actors are able to look in the mirror and OBJECTIVELY figure out how to market their product because their product is themselves. For all of us, seeing ourselves objectively is difficult at best.
Also, this marketing has evolved over the years.
The internet has hugely influenced the way head shots are done nowadays. Since your image will be relatively small and on a page full of other head shots, it is important to make you photo stand out.
Remember: This is the size of your pic Casting Directors would see when they are looking at submissions:
This is Cute – but it would get “lost” in the pile:
One way to do that is wear very colorful clothing and have colorful backgrounds in your image.
Another way is to be as high profile as possible and have a Twitter account, Facebook, a personal web site, and any other social media.
My friend, Jim Beaver, is great example.
His FaceBook is filled with contents about his career and his interests. His SuperNatural fans dig his Twitter updates, too.
Another GREAT example is a great stage actor Bill Oberst Jr. (Google him!) His Website is VERY ENTERTAINING.
The internet is a wonderful thing but it also requires actors to put time into their careers more than ever.
Look at lots of other head shots. Make sure what you are about to shoot isn’t dated but is current.
Your photographer should also know what is current, how to shoot your head shot so it looks professional and marketable, and give you at least 3 “looks” to work with.
Be aware… all things evolve… even head shots!
I suppose it’s a good thing that after 37 years of shooting head shots for actors, that I still enjoy it. I attribute this to the fact that I find people endlessly fascinating and what better place to be a head shot photographer than in Los Angeles! I get all sorts of fascinating characters through my photo studio and I sometimes think it should be a sit com.
In the past, an actor would get a recommendation from his Agent or manager for what head shot photographer to go visit. Usually an actor would meet with four or five photographers, look at their portfolios, check out the studio, and choose who they felt would be the best for the images they needed. This decision making process was good for everyone, actor and photographer alike although it required the photographer to sit through hours of seemingly endless and unnecessary recitations of resumes.
While I understand the concept that an actor wants the photographer to capture a certain essence, it has little bearing on whether or not that actor will actually book a job. The reason for this is that very very few actors see their casting. Every actor has an idea of the roles they want to play in film, commercials, or on stage but very few actors understand that it is a business and they will be cast according to how they look to a casting office.
An example of this would be a girl who came to my studio for head shots and she handed me photos of fashion models and proclaimed,”I want photos like these!”. What amused me was that MY idea of her casting was that she would be prefect in a role as a midwest farmers wife…perhaps pulling a plow. Suffice it to say she was NOT in shape for Victoria’s Secret.
Agents in Los Angeles have lists of head shot photographers that they recommend and I am fortunate to be on almost all of those lists. So, it presented me with a challenge, because, knowing her agent, if I shot images the agent liked, she would be unhappy but if I shot images she liked, the agent would be displeased.
I suggested to her that she show her agent what wonderful versatility she had as an actress. I told her she should shoot some rather plain images, then we could add more makeup and fluff her hair for more sexy images. She reluctantly agreed.
A week went by and I got a call from her and I winced as I asked her how she liked her photos. This was in the days of film so it would take a few days to process. She told me she was really happy with “some of them but some of the others she liked less”. I asked her if she had shown them to her agent and she frustratingly replied,”YES…and you won’t believe what he said to me. He said he liked the plain ones and could use those but the pretty shots he didn’t like. He said to me, these are pretty but I can’t use them because you aren’t pretty!”
“Yikes!” I responded,”What did you do!?”
“Well, I’m looking for another agent!” she growled.
I have had actors in my studio who did their best to imitate Robert DeNiro, sexy women who wanted to play “smart” roles, nerdy looking guys who wanted to be James Bond, and the aforementioned chubette who wanted to be Cindy Crawford.
When an actor walks through my doors, I know in the first minute how I am going to light him. I already know what roles he will get. I already know, after years doing head shots in Los Angeles, how an actor will be marketed. But it is not my job to make those decisions but rather to provide and actor with what type of photos HE/SHE wants. I make suggestions, I talk it over with all my clients, I can tell them what wardrobe I think will work, and I can let each individual know what the trends in head shots are current, but ultimately every actor needs to do their homework and see this as a business and realize they are a product and how best to market that product.
The idea is to have a head shot that gets you called in to a casting that, when you arrive and look around the casting office, you see actors who are in the same category. You don’t want to look around and see people who are 40 years older.
If an actor looks at TV, film, and commercials and identifies characters that “look like” him, he will know how to dress for a photo shoot. Basically an actor needs a smiling head shot for commercials and a more serious shot for theatrical purposes. Nothing more.
Casting offices generally know what type they are going to choose for any given role, so if you got a call, you have a shot!
The rest is up to you!
Yesterday was eventful. I spent pretty much all day at a local studio. My gf, who does a lot of management, PR, scheduling, office duties, and a host of other things for my business, worked out a deal with the 3 owners of an art studio not too far from where we are staying at the Shinjuku Hilton.
We arrived at the studio, and the first thing the head dude said to me was he knew me from DA and was a fan. That seemed to me a good way to start but the next words out of his mouth were asking if I’d shoot some nudes of HIM! OK….awkward moment. I assumed the other two guys knew my work also (figured he told them) so I said,”Sure…no problem”.
I spent the entire day shooting the 3 guys and doing wacky images of them and of course, a nude of the leader of the pack. Part of the deal is, I had to shoot photos of their studio for the web. They moved into this new space just two weeks ago and were pretty excited to get the ball rolling on renting and doing their art thing. I was impressed at some of the paintings and sculpture around. There was a five foot long and 4 foot tall walking fish that was equally amusing and creepy.
Another deal that my lovely gf worked out was for me to shoot a few photos in exchange for my tour guide services and translator. So after spending the entire day shooting, I was ready to take a break.
BUT… a dinner was held here at the Hilton in honor of my friend Jim Beaver who is here with us. I mentioned in my last journal, he is one of the lead actors on “Supernatural”. I have never seen the show, so I had no idea of it’s popularity but I’ve been educated by the people mobbing him. Poor guy. He is ever so gracious to his fans.
Again, my gf did the event planning, so the dinner was wonderful. She had scheduled him time at every table, so not one fan was disappointed. Each fan got to ask him a couple of questions, have a photo op (guess who took those photos?), and be generally in the presence of someone they admired. I DO have to say that I never really understand the whole star struck thing though. Guess I’ve been living in LA and rubbing shoulders with enough celebs that I have a clear idea about them being just ordinary people with extraordinary jobs. Jim however, is an extraordinary guy.
He walked around Tokyo yesterday site seeing by himself. But it seems his iPhone GPS signal was bouncing off the buildings so was horribly inaccurate. He got lost. He was a bit frustrated but decided to sit, have a meal, and figure it out. Thing is, he had bought a rather expensive gift for his daughter and didn’t have enough money to pay for lunch! LOL His Japanese is sparse, so he struggled and struggled to try and tell the poor waitress his issue. He finally returned to his iPhone and a translation app, and was able to tell the story. The waitress was fairly upset because she said the owner would be upset at her. It was a tiny lil hole in the wall place (where the best food is always found), and so they didn’t take credit cards. He wandered around FOREVER (his words) to find an ATM, then went back and paid the balance. The waitress was ASTONISHED 
that he returned. I’m not… it’s exactly what I would expect of him, and of course, exactly what I would do.
He got lost on his way back to the hotel, but finally made it in time to shower for dinner.
After dinner, I was surprised to find out one of the fans had GIFTED us all with a “nice” visit to the local KARAOKE bar!!!! Can I just state for the record, how much I detest even the IDEA of karaoke?? OMFG. SO…off we go, and I ordered copious amount of Asahi to survive. Self medication was MY approach to surviving karaoke. I could write 27 entire journals about the evils of karaoke, but the Japanese are freaks for it… well, that and panchinko….but that’s another story. So there we sat, Jim, my gf and I, and a bunch of Japanese fans of Supernatural, in a room with a HUGE video screen, two unfortunate microphones, lots of beer for me, and OMFG… (you really can’t make this stuff up)…TAMBORINES!!! I no longer have any fear of hell because I certainly have been there.
Afterwards, the three of us strolled (well, THEY strolled, I staggered) back to the hotel, through streets of hookers, temples, BAD American fast food (yes – you CAN get a SPAM burger here at the local Burger King), and shop after shop of souvenirs.
How the tour guide/translator, one of our friends, Jim, my gf, and someone I still don’t know, all ended up back in our room drinking, I have no idea….but I fell asleep…content with another madhouse day in Japan.
Cannot wait to read his memoir "she ain't heavy - she is my mother." www.brianbatt.com
I’ve been hearing and reading about an interesting new phenomenon in the head shot world. It seems there is a new trend toward shooting video for head shots also known as Moving Head Shots. The idea is to then go back and sift through the images for a still shot that is the “ultimate moment” captured to print or use on line.
What I am amazed to hear is how many people think Moving Head Shots is not only a good idea, but that it will somehow revolutionize the world of head shots. Some think Moving Headshots will redefine the way a portrait is captured and that it will improve our art.
Part of this thinking (Moving Headshots) has been set up by the digital revolution. Back in the day, a photographer was limited to 36 exposures on a roll of 35mm film. That meant he had to be aware of moments that were fleeting and he had to be specific about what he chose to shoot and the timing of when to push the button.
These days, photographers have huge memory cards that hold hundreds of photos. Where a photographer used to shoot 3 rolls of 36 exposure film (108 frames), now it is not unusual to shoot 200-400 images in a session. This is not necessarily a good thing because more is not always better.
In so many areas we have replaced quality with quantity. I even see photographer’s web sites where they boast “unlimited” number of images.
The photographers who have attempted to shoot video (super high resolution video) and then sift through the images for the “perfect frame”, have found this task daunting to say the least. If you think of shooting 24 frames a second over a period of time, it takes VERY LITTLE time to amass HUGE numbers of frames. For instance, if a photographer shoots video at 24 frames a second and he shoots for 10 minutes, he will have 144,000 frames to go through for a head shot. If his client is wanting to shoot 3 or 4 “looks”, then he can conceivably end up with over half a million frames. I’m wondering how many agents will be willing to look through half a million frames to find the “perfect” head shot?? How many clients have the time to go through that number of frames?
Basically – it’s not practical – and is counterintuitive to what a good photographer is about. One of the gifts of a talented photographer is knowing WHEN to push the button. Not only when, but having the ability to set up a situation where this magic moment CAN happen.
If an actor comes to me wanting 4 different types of head shots, I will shoot anywhere from 15 to 50 frames on average. I listen to what my clients needs are and provide the shots they want. Perhaps 35 years in the business gives me some insight into how to set up a shot and make it happen. Perhaps enjoying the company of the people I shoot makes for a relaxed atmosphere. Perhaps it is because I ask people to be specific about their ideas for the images they want.
For whatever reason, I seem to shoot fewer frames and have a higher percentage of “winning” photos than beginner photographers who hope quantity can overcome lack of quality.
All the great photographers have been able to set up a shot, be clear what their objective was, and know when to push the button.
It is this “magic” that separates the mediocre from the marvelous. I have had instances where I shot less than 10 frames with a client because I KNOW we got the shot. Half a million frames would not have changed that fact.
Video is good for video but for head shots, it’s not a good idea.
Thank you for reading my article about why Moving Headshot is not practical for working actors.