There are some distinct advantages to being in this business for 40 years. One is simply experience. The other is an awareness of evolutionary changes in marketing. In other words – the way head shots have changed over the years and what is current.
One simple fact is that very few actors really understand their chosen art form is a business. Very few actors are able to look in the mirror and OBJECTIVELY figure out how to market their product because their product is themselves. For all of us, seeing ourselves objectively is difficult at best.
Also, this marketing has evolved over the years.
The internet has hugely influenced the way head shots are done nowadays. Since your image will be relatively small and on a page full of other head shots, it is important to make you photo stand out.
Remember: This is the size of your pic Casting Directors would see when they are looking at submissions:
This is Cute – but it would get “lost” in the pile:
One way to do that is wear very colorful clothing and have colorful backgrounds in your image.
Another way is to be as high profile as possible and have a Twitter account, Facebook, a personal web site, and any other social media.
My friend, Jim Beaver, is great example.
Another GREAT example is a great stage actor Bill Oberst Jr. (Google him!) His Website is VERY ENTERTAINING.
The internet is a wonderful thing but it also requires actors to put time into their careers more than ever.
Look at lots of other head shots. Make sure what you are about to shoot isn’t dated but is current.
Your photographer should also know what is current, how to shoot your head shot so it looks professional and marketable, and give you at least 3 “looks” to work with.
Be aware… all things evolve… even head shots!