Photoshop ­ – to retouch or NOT to retouch

One of the things I hear a lot these days is “I want my photo to look natural”. Yet, when I sit down in front of a computer monitor after a photo session to view their head shots, I hear ”can you fix this, and that, and that, and….”

In this age of digital manipulation, the general rule is: It is a GOOD thing to Photoshop your photos, it is a BAD thing to OVER­Photoshop your photos”

If you are in the public eye ­ an actor, model, CEO, or celebrity ­ you need to be aware of your image. The first thing to know is that you are not in the business of reality.

You are in a business of fantasy or at the very least idealism. No one who views your photos wants to know you had a zit the day of your photo shoot. No one is interested in seeing your blobby mascara, nose hairs hanging out, or blood shot eyes, even though that’s the “way it really looked” or the way it was “naturally”. When we view photos of George Clooney, we want him to look as perfect as our fantasies imagine him. We want Angelina Jolie to have flawless skin, perfect hair, and a trim lovely figure.

Dove has been running a campaign the last few years showing makeovers and accentuating all the stuff done in Photoshop afterwards. The idea is to show the “real” faces of models and therefore make them more “human” and accessible and thereby draw attention to their products. In my opinion, this is a huge marketing mistake. These videos will draw a lot of attention and get a lot of nods of approval but in the end will not increase sales of their products as much as an ad NOT showing the before images. People need a goal to strive for not someone who they look at and ”Oh well…with THAT MUCH photoshop, I can look good too!” It’s like telling people there is no Easter Bunny!

I had an agent here in LA tell one of my clients to “just shoot a selfie” for her head shots!! While I understand the agents frustration with actors bringing her head shots that don’t look like them, I also think a selfie is a horrid misrepresentation of oneself. The distortion of camera phone lenses, awful lighting, and unplanned images makes selfies fun but useless as a business tool.

So where is the magic line? When is an image “over Photoshopped”?

If you have a mole, leave in it because to will be there when you go on an audition. If you have a blemish, retouch it out.

It’s OK to soften laugh lines a bit but to remove them is a mistake. Taking the red out of your bloodshot eyes is fine because HOPEFULLY you won’t always have that, unless you live in Colorado.
If you plan on losing a little weight, then it’s OK to take some off in Photoshop but rarely do people actually go ahead and lose that weight and so you’d do better to look like your photo.

If you are taking a photo for your wall at home or for a gift, then you can Photoshop to your hearts content, but if it is for work, then less is more.

While on this topic, I should add that there is a lot of BAD Photoshop out there, so buyer beware. A photographer should either do it himself or have someone on staff who is proficient and will sit down with you to do the Photoshop Head shots in LA are going through a “natural” phase right now, which is a good thing, but beware of anyone who tells you not to do any Photoshop at all.

Remember ­ it is a GOOD thing to Photoshop your photos,

it’s a BAD thing to over­Photoshop them.

Las Vegas – March 19 & 20, 2014

I will be shooting for the Model & Talent Experts again this month!  It is almost full – but if you’d like to book – please book via Amber – Model and Talent Experts!

Also, Kaz will be teaching the on-camera acting class on Wed. night.

To reserve your spot – log on www.actinLA.com. 

I will be there, too!  So come out!

Actors’ Headshot – Marketing

There are some distinct advantages to being in this business for 40 years. One is simply experience. The other is an awareness of evolutionary changes in marketing. In other words – the way head shots have changed over the years and what is current.

One simple fact is that very few actors really understand their chosen art form is a business. Very few actors are able to look in the mirror and OBJECTIVELY figure out how to market their product because their product is themselves. For all of us, seeing ourselves objectively is difficult at best.

Also, this marketing has evolved over the years.

The internet has hugely influenced the way head shots are done nowadays. Since your image will be relatively small and on a page full of other head shots, it is important to make you photo stand out.

Remember: This is the size of your pic Casting Directors would see when they are looking at submissions:

Los Angeles Actors headshot Julie by Michael Helms

This is Cute – but it would get “lost” in the pile:

One way to do that is wear very colorful clothing and have colorful backgrounds in your image.

Another way is to be as high profile as possible and have a Twitter account, Facebook, a personal web site, and any other social media.

My friend, Jim Beaver, is great example.

His FaceBook is filled with contents about his career and his interests.   His SuperNatural fans dig his Twitter updates, too.

Another GREAT example is a great stage actor Bill Oberst Jr.  (Google him!)  His Website is VERY ENTERTAINING.

The internet is a wonderful thing but it also requires actors to put time into their careers more than ever.

Look at lots of other head shots. Make sure what you are about to shoot isn’t dated but is current.

Your photographer should also know what is current, how to shoot your head shot so it looks professional and marketable, and give you at least 3 “looks” to work with.

Be aware… all things evolve… even head shots!

Interview: Magic Image 12/10

Headshots and Effective Marketing by Michael Helms

Los-Angeles-Headshot-Photographer-Michael-Helms

Bryan Batt

I have been a professional photographer in Los Angeles for 35 years. The thing I hear most when actors come to my studio is, “I just want a photo that really captures ME and who I really am!”

While this may sound good, it tells me there is a very basic lack of understanding of how this business works and how to carry out a strong marketing strategy. As harsh as it may sound, not ONE casting director in all of LA concerns themselves with who you really are. It is their job to CAST you not analyze you.

If you are a 30 year old female, you will get “Mom” roles, business women, nurses, a wife, or a host of other characters seen on TV and in movies. It doesn’t matter if you REALLY ARE a Mom or not…that’s why it’s called ACTING. If you are a curvy girl, don’t shoot sexy photos because you’ll get called in for an audition and find yourself in a room full of skinny models. Conversely, if you are a lovely young woman and you have a nice figure, understand that this is a business driven by money. What sells on TV and in movies is sex and violence. So make sure you have a sexy head shot.

Danny DeVito is a sexy leading man to Rhea Perlman because she is married to him, but it is not his casting. While “type casting” may not be right or fair, it is what it is. Get used to it.

Research, research, research to find the right photographer. The guy in your acting class who has a camera and will do your headshots for free or for fifty bucks is NOT a working professional. An actor who does head shots on the side is NOT a working professional photographer and if he has an audition the day of your shoot – you will be out of luck.

If you want this to be your career – invest in it. Go to a professional photographer. Look for someone with a studio (who can shoot natural light OR studio light), who has been in business for 10 years or more, who has a GOOD web site.

Los Angeles Actors Headshot by Michael Helms

GO SEE THEM! Don’t go to someone who shoots out of their apartment. Simply put, go to a pro. Beware of Agents or managers who INSIST you go to their photographer. An Agent should give you a list of known working pro photographers that you can choose from.Get plenty of sleep the night before your shoot. Don’t get involved in an argument with your significant other.

Don’t bring “a friend” to your photo shoot. Don’t bring your family or Mother or your dog. This is YOUR day.  Most of all… ENJOY your photo shoot. I often hear actors say how much they “hate having their photos taken”. This is your career…learn to love it. ALL of it. Taking headshots is an acting job just like any other acting job.

If someone tries to tell you “film is better than digital”, just walk away. You should expect to shoot, look at the photos on a computer, get them retouched, and have them burned onto a CD, and walk out with them done all in the same day.

Basically, it is a business. If you treat your acting career like a business, you will have a much greater chance of success!

Perils of a Los Angeles Head Shot Photographer – Part I “Shoot dis!”

Thirty five years of photographing actors, models, celebrities, corporate folk, and anyone else who’d pay me, gives me a certain bag of stories that seem “normal” to me until I start telling my friends “what happened in my studio today.”

Take, for instance, the case of Sonny Stiletto.  I’d be comfortable wagering that wasn’t his birth name but that’s who he was when he walked into my studio.  He actually didn’t “walk” into my studio – he swaggered in. Webster defines “swagger”, when used as an adjective, as “denoting a coat or jacket with a loose flare from the shoulders” and that’s a good description of Sonny.  Starting at the top, his hair was lubricated to the point of one molecule away from dripping and it was jet black like shiny plastic.  His cheeks remained sucked in the entire visit so I feel confident he had super glued them to his molars.  He nose was Roman straight (geometrically speaking) and his lips pursed permanently in duck fashion.

“Yo, Michael, how you doin?” he nodded.
“Great Sonny, pleased to meet you. What are we shooting today?” I smiled.
“I need some pichas.  Some good pichas, ya know, to like, get some work or sumthin, ya know?” he pursed.
“OK…pictures you want, pictures you got.  Let’s go through your wardrobe” I interpreted.

So we pulled two wadded up shirts out of a grocery store plastic bag and chatted about which one brought out his eyes best.   Were we going to settle on the shiny dark black cotton shirt (shiny from being ironed too hot), the charcoal black, or the shiny black silk? Sonny preferred the shiny black silk because it “looked good” and showed off his gold chains nestled in his chest hair.   Since that was what he wore in, I figured it was a favorite anyway.

I have learned over the years when someone asks me what I think that they really aren’t interested in what I truly think. The REAL question is,”Try to guess what I think and then agree with me!”. I have also become fairly proficient at reading the air, so I felt rather confident  in choosing shiny black silk. He nodded approval when I said I thought that shirt would bring out his hair also.

After twenty minutes of rearranging his hair to EXACTLY the same position it was when he walked in, we started our shoot.
He stood in front of my camera and proclaimed, “Yo Michael, dis here is a good picha. Shoot dis”
So I did.
He unbuttoned his skin tight jeans and hung his thumbs from the waist band, gave his lips and extra purse and then swaggered,”Den how ’bout I give ya one of deez!”
So I took that photo also.

What I need to interject at this point is that during our entire session he was perseverating about the recent demise of a relationship with a girl in New York.   I’d shoot a few frames and Sonny would say something about that puzzling breakup, then he would return to “Shoot dis”, and off we’d go for a few more frames.   I will condense the two hour conversation to my favorite passages.

Sonny,”I don’t know what her problem is, ya know. What is her problem?”
Me,”You got me, Sonny”
Sonny,”I mean…I got a normal penis, ya know.  So what is her problem?”
Me,”Don’t know, man, that’s truly a mystery”
Sonny,”What does she want anyway, ya know? I got a normal penis!?”
Sonny,”You know what’s wrong with women dees days, Michael?”
Me,”Not a clue, Sonny, do tell”
Sonny,”Their minds are fuckin degenerated.   Dat’s it, ya know.   I think it must be the smog or sumthin, ya know!”
Me,”Ah…it’s the smog… got it.”
Sonny,”You  know what, Michael, I got an idea”
Me,”Yeah!?”
Sonny,”You know what I’m gonna do?  I’m gonna tell ya what I’m gonna do.  Here’s what I’m gonna do!”
(Why Sonny felt compelled to let me know in three different ways that he was called to action, I have no idea, but I was on the edge of my seat.)
Sonny,”I’m gonna get me a couple of dikes. Yea – I’m gonna get me a couple of dikes.   Den they can move in wif me, and I can watch them, and they can watch me, den they can do my laundry!”

I must say I was stunned.   Even for the likes of Sonny Stiletto, this “idea”, left me absolutely speechless.
I stammered,”Wow…well, I’ll be anxious to hear how that works out for ya there, Sonny!”

Somewhere deep (admittedly not that deep) inside me I wanted him to attempt to implement this boneheaded plan. I could just see the headlines in the newspaper:
“Disenchanted Lesbian Couple Hangs Stiletto”
“Gay Couple Throws Stiletto Out Window”
“Dead Stiletto Found Sonny Side Up”

What disturbed me most I  have to say, is knowing that somewhere in the world, Sonny has most likely, reproduced and little Stilettos are running around saying,”Shoot dis!”

Moving Headshot – Does it work for actors?

Brian Batt - Actors headshot by Michael Helms

Cannot wait to read his memoir "she ain't heavy - she is my mother." www.brianbatt.com

I’ve been hearing and reading about an interesting new phenomenon in the head shot world. It seems there is a new trend toward shooting video for head shots also known as Moving Head Shots. The idea is to then go back and sift through the images for a still shot that is the “ultimate moment” captured to print or use on line.

What I am  amazed to hear is how many people think Moving Head Shots is not only a good idea, but that it will somehow revolutionize the world of head shots. Some think Moving Headshots will redefine the way a portrait is captured and that it will improve our art.

Part of this thinking (Moving Headshots) has been set up by the digital revolution. Back in the day, a photographer was limited to 36 exposures on a roll of 35mm film. That meant he had to be aware of moments that were fleeting and he had to be specific about what he chose to shoot and the timing of when to push the button.
These days, photographers have huge memory cards that hold hundreds of photos. Where a photographer used to shoot 3 rolls of 36 exposure film (108 frames), now it is not unusual to shoot 200-400 images in a session. This is not necessarily a good thing because more is not always better.
In so many areas we have replaced quality with quantity. I even see photographer’s web sites where they boast “unlimited” number of images.

The photographers who have attempted to shoot video (super high resolution video) and then sift through the images for the “perfect frame”, have found this task daunting to say the least. If you think of shooting 24 frames a second over a period of time, it takes VERY LITTLE time to amass HUGE numbers of frames. For instance, if a photographer shoots video at 24 frames a second and he shoots for 10 minutes, he will have 144,000 frames to go through for a head shot. If his client is wanting to shoot 3 or 4 “looks”, then he can conceivably end up with over half a million frames. I’m wondering how many agents will be willing to look through half a million frames to find the “perfect” head shot?? How many clients have the time to go through that number of frames?

Basically – it’s not practical – and is counterintuitive to what a good photographer is about. One of the gifts of a talented photographer is knowing WHEN to push the button. Not only when, but having the ability to set up a situation where this magic moment CAN happen.

If an actor comes to me wanting 4 different types of head shots, I will shoot anywhere from 15 to 50 frames on average. I listen to what my clients needs are and provide the shots they want. Perhaps 35 years in the business gives me some insight into how to set up a shot and make it happen. Perhaps enjoying the company of the people I shoot makes for a relaxed atmosphere. Perhaps it is because I ask people to be specific about their ideas for the images they want.
For whatever reason, I seem to shoot fewer frames and have a higher percentage of “winning” photos than beginner photographers who hope quantity can overcome lack of quality.

All the great photographers have been able to set up a shot, be clear what their objective was, and know when to push the button.
It is this “magic” that separates the mediocre from the marvelous. I have had instances where I shot less than 10 frames with a client because I KNOW we got the shot. Half a million frames would not have changed that fact.

Video is good for video but for head shots, it’s not a good idea.

Thank you for reading my article about why Moving Headshot is not practical for working actors.