Interview: Magic Image 12/10

Headshots and Effective Marketing by Michael Helms

Los-Angeles-Headshot-Photographer-Michael-Helms

Bryan Batt

I have been a professional photographer in Los Angeles for 35 years. The thing I hear most when actors come to my studio is, “I just want a photo that really captures ME and who I really am!”

While this may sound good, it tells me there is a very basic lack of understanding of how this business works and how to carry out a strong marketing strategy. As harsh as it may sound, not ONE casting director in all of LA concerns themselves with who you really are. It is their job to CAST you not analyze you.

If you are a 30 year old female, you will get “Mom” roles, business women, nurses, a wife, or a host of other characters seen on TV and in movies. It doesn’t matter if you REALLY ARE a Mom or not…that’s why it’s called ACTING. If you are a curvy girl, don’t shoot sexy photos because you’ll get called in for an audition and find yourself in a room full of skinny models. Conversely, if you are a lovely young woman and you have a nice figure, understand that this is a business driven by money. What sells on TV and in movies is sex and violence. So make sure you have a sexy head shot.

Danny DeVito is a sexy leading man to Rhea Perlman because she is married to him, but it is not his casting. While “type casting” may not be right or fair, it is what it is. Get used to it.

Research, research, research to find the right photographer. The guy in your acting class who has a camera and will do your headshots for free or for fifty bucks is NOT a working professional. An actor who does head shots on the side is NOT a working professional photographer and if he has an audition the day of your shoot – you will be out of luck.

If you want this to be your career – invest in it. Go to a professional photographer. Look for someone with a studio (who can shoot natural light OR studio light), who has been in business for 10 years or more, who has a GOOD web site.

Los Angeles Actors Headshot by Michael Helms

GO SEE THEM! Don’t go to someone who shoots out of their apartment. Simply put, go to a pro. Beware of Agents or managers who INSIST you go to their photographer. An Agent should give you a list of known working pro photographers that you can choose from.Get plenty of sleep the night before your shoot. Don’t get involved in an argument with your significant other.

Don’t bring “a friend” to your photo shoot. Don’t bring your family or Mother or your dog. This is YOUR day.  Most of all… ENJOY your photo shoot. I often hear actors say how much they “hate having their photos taken”. This is your career…learn to love it. ALL of it. Taking headshots is an acting job just like any other acting job.

If someone tries to tell you “film is better than digital”, just walk away. You should expect to shoot, look at the photos on a computer, get them retouched, and have them burned onto a CD, and walk out with them done all in the same day.

Basically, it is a business. If you treat your acting career like a business, you will have a much greater chance of success!

Re-post – Japan Trip 2011 – Day One 11/11/11

Los Angeles Photographer Michael Helms goes to JapanTime is certainly displaced. We’re not really suffering jet lag but it’s obvious our bodies are weirded out by being here.
My girlfriend and I traveled today to Atsugi, about an hour train ride from Tokyo. We had some business to take care of there. It was a bit frustrating because we couldn’t get everything done we needed to, but the traveling to and from was delightful.
I was amazed, looking out the train window, there was not ONE piece of litter. I think we traveled 20 miles or more before I saw so much as a tissue paper beside the tracks. The Japanese, even in the less affluent areas, are incredibly tidy.
During the morning commute, the subway trains are packed so full there are literally uniformed individuals called “pushers” whose job it is to shove people into the cars as tightly as possible. As the doors slide shut they get very aggressive and carry out their job of sardine commuter packing very seriously… and they do it with smiles and white gloves and a charm that everyone not only tolerates but respects.
Los Angeles Photographer Michael Helms goes to Japan with Kaz and Jim BeaverIt seems there is a favored practice here, especially in Tokyo, if one desires to remove himself from the gene pool, to use a swiftly moving subway train as an exit strategy. Flinging oneself in front of said speeding subway is pretty effective and dependable. It’s also an efficacious way of thumbing one’s nose at those left behind because there is a hefty fine levied on the surviving family of the jumper. Today we sat in the subway for an extra 7 minutes so the cleanup crews could gather parts and pieces of some disgruntled soul. I don’t think “cleanup crew” is a job I would ever apply for. I prefer to interact with human beings with all their parts assembled correctly and firmly attached. What amazes me is we were only delayed 7 minutes…these guys clean up fast! In Japan it is disgraceful to be late, so perhaps this manner of suicide has more implications than the obvious.
We continued our journey and it was amusing to see modern architecture blended in among old old temples. We passes mile after mile of packed high rise apartment buildings. It terrifies me to imagine what a lethal virus could do in Tokyo.
We did have a short bit of entertainment from a psychotic dude on the train. Seems a few of his personalities were along for the ride and they decided it was a good time to announce he was gonna take a singing test. He then became his teacher and said a few corrective words, then went back to being “himself” and proceeded to sing for us all. It was short and ceased to be amusing after the third or fourth time through his recital. But it was a way to pass time as we sat waiting for arms and legs to be tossed into plastic bags somewhere down the tracks.
Then there are all these young Japanese girls in school girl outfits. Perhaps it is the better part of discretion not to comment here.. Geeeeeeez
Los Angeles Photographer Michael Helms at Budokan with Jim Beaver Tonight we went to Budo Kan and saw Def Tech. I had no idea what either of those things were but there I was shooting photos of the whole thing. It was loud, young, and Def Tech certainly seemed well received.  Maybe I’m getting old but I’m truly not impressed by electronics. BUT there were some tunes they played that made it obvious there was talent on stage. Guess I’m an old fart… I just LIKE rock and roll.
After the concert we took a long stroll in the rain and went to a little hole in the wall restraint I love here in Tokyo. If you’ve never had shishito peppers….yum…. get some!
I passed on the horse sashimi.
I am here with my girlfriend and my dear friend, Jim Beaver, who is one of the lead cast members of a TV show called “Supernatural”. I’ve know Jim many years and it’s fun to see his career doing so well. He gets recognized a lot here in Japan and he said there was a “small mob” waiting for him when he got off the plane here. How do people find out these things??
Tomorrow night there is a dinner here for him… a bit of PR for the show.
More later… Asahi  in Japan, mmmm….good beer.

“Capture ME!”

One of the things I hear the most from actors who come to me for a head shot is,”I just need a photo that really captures ME and who I REALLY AM!”

As harsh and cruel as it sounds, I really want to say,”Why? What casting director cares who you REALY ARE??”

If I go to the beach, I dress very casually. If I go out to dinner, I dress up a bit. And if I attend a formal event, I wear a tux. It’s still “me” at each event but I dress differently and perhaps even behave differently, and hopefully appropriately, for  each occasion. actors headshots by michael helms

To have one head shot that captures who and what we “are” is impossible because we so many different people depending on the situation. For actors, it is imperative they identify their “casting”. It is vital they know how they are seen by casting agents, not how they see themselves or are seen by their friends, loved ones, or relatives.

A tall lanky model type girl walked into my studio one day for head shots. She was really beautiful and had a sort of “Playboy” look with blonde hair, blue eyes, slightly oversized breast implants, and rather obvious lip injections. She said,”I’m so sick and tied of getting sexy roles and always being asked to take my clothes off. I’m a GOOD actress and I want to do more serious roles!”

All I could think of to say was,”WHY?”

While not an understanding or compassionate answer, it was painfully obvious she had invested in her physical looks, her body, and her skimpy wardrobe.

She told me she could play a “lawyer” and “here’s my suit jacket” for the shot. Indeed she did have a suit jacket but it was a plunging neckline and she chose not to wear anything under it. When I suggested she wear a blouse under her jacket to “look a little more official”, she said she didn’t want to because it “didn’t feel sexy”.

Oddly, the very next day I had a sweet and charming young lady come to the studio who was sort of the opposite. She was rather plain looking and I thought about all the wonderful roles she could get as a farmers wife, pioneer woman, or dust bowl maiden. She said,”I want some photos like these” and handed me magazine photos of Cindy Crawford, Linda Evangelista, and other top models.

Acting requires one thinks of themselves in third person and remove ego from the equation. It requires an actor to look at themselves objectively as possible and ask what roles are right for them.

Who looks like you? What roles are they playing? You don’t have to BE a mom to play mom roles. You can be a full time mom and play roles as a judge, a sexy hooker, or a fighter pilot. It just depends on how you are perceived by casting agents.

While there are many classes available for figuring out what “type” you are, it really is a matter of basic homework and being honest with yourself.

Acting is a job and like any other job, it means you work at it. Figure out how to best market yourself because YOU are your product.

Actors Headshots by photographer Michael Helms

I have been blessed to be able to make a nice living as an Actors Headshot photographer for the last 30 plus years in Los Angeles.

Today I am starting a new blog. I’m a newbie to all this, so perhaps it is fitting that I start off on my daughter’s BIRTHDAY!!!! I can’t tell ya how old she is because she’d kill me. So…for her birthday I bought MYSELF and iPad! YAY…good Daddy! OK, fine….I bought her whole new computer. Got her a Apple Powerbook. She’s happy.

Other than her birthday, the only news is, I went to a photo show tonight at a gallery over on the West side. The show shall go unmentioned because it was pretty awful. Since I’ve been a photographer for over 35 years, it takes a lot to impress me. I’m NOT impressed when photographers BRAG about NOT using Photoshop. They take a peculiar high and mighty stance as if they were “purists” when, in truth, they are just bragging about what I see as a shortcoming. Photoshop is just like any other tool…a lens, a camera, a filter, and all the decisions made around those items. To proclaim,”I didn’t manipulate it…this is how it really looked!” is incorrect, naive, and snobby BS. It simply just isn’t so. Human eyes see differently than cameras. Digital or film sees differently than human eyes. A camera lens does NOT replicate the exact image a human eye sees. Most importantly of all…we are all different from each other, so when we both look at the Grand Canyon, we see something different. And don’t even get me started on Black and White imagery. While I DO enjoy some B&W images (like the works of Ansel Adams and Helmut Newton), we would not even KNOW about it if color had been available from the beginning. Weird how habit can become a standard by which other things are measured…even when it is BAD!

I use the best equipment available to me.  I use the best post processing software available to me. This is the same as a painter using the best paint and canvas he can afford.I no longer even OWN a film camera. If I shot film, I would be out of business in less than a year. No client is going to “wait for a couple days” for film to be processed any more.

SO…back to this show. I will concede that some people enjoy the random errors introduced by a lousy camera. From my point of view, if you can’t repeat what you have done, then it is not a controllable art form. Perhaps that is the draw for some artists, but that just makes me uncomfortable and subjects my “art” to the random failing of equipment. All of the “camera flaws” aside, what we have left are the basic concepts of good photography. Composition, line, form, movement, texture. The images in this show weren’t even well composed. In Photo 101 students learn basic art principles like the “Rule of Thirds”.  If the basic concepts of art are missing, no matter how randomly “cool” the effects are, we are still left with an ill composed, flatly printed, and poorly executed piece of wannabe “art”.

Bad photography doesn’t become good just because someone has enough money or backing to publicly display it. It’s still just BAD.

This blog COULD degenerate into a discussion of “what is Art”…but suffice it to say…bad photography is just BAD PHOTOGRAPHY. I say,”Raise the Bar!!”