This year’s Labor Day weekend ….

Nope.  I didn’t got to the Burning Man.

I had four days off !   I laid one more row of cement block on my front retaining wall (125 feet long!) then stucco on the whole thing, then brick cap on top.
Too old for this shit!

I love doing projects like this.

Los_Angeles_Photographer_Michael_Helms

Los_Angeles_Photographer_Michael_Helms

Los_Angeles_Photographer_Michael_Helms

Los_Angeles_Photographer_Michael_Helms

Los_Angeles_Photographer_Michael_Helms

Los_Angeles_Photographer_Michael_Helms

Shooting engagement in Nashville!

We are going to see my parents in Nashville in September to cerebrate Squi’s 3rd birthday!

So, while we are there – I thought I should shoot some artists!   Contact Kaz via email to make an appt!

Headshot-photographer-Michael-helms

Summer 2015 – Headshot Workshop

Special Intensive Weekend Workshop:

Saturday,  July 11
Sunday, July 12
(10 AM to 4PM)

SIX students only

Saturday, 9 AM to 12 noon – Introduction
Saturday, 1 PM to 5 PM – Basic

Sunday, 9 AM to 12 noon – Intermediate
Sunday, 1 PM to 5 PM – “Starting up as a business” / Special Guests

Two Days for $350 (Return Student Discount $175)

Individual Workshop:
Introduction $120
Basic: $150
Intermediate: $200
Seminar: “Starting up your photography business”: $120

Photoshop ­ – to retouch or NOT to retouch

One of the things I hear a lot these days is “I want my photo to look natural”. Yet, when I sit down in front of a computer monitor after a photo session to view their head shots, I hear ”can you fix this, and that, and that, and….”

In this age of digital manipulation, the general rule is: It is a GOOD thing to Photoshop your photos, it is a BAD thing to OVER­Photoshop your photos”

If you are in the public eye ­ an actor, model, CEO, or celebrity ­ you need to be aware of your image. The first thing to know is that you are not in the business of reality.

You are in a business of fantasy or at the very least idealism. No one who views your photos wants to know you had a zit the day of your photo shoot. No one is interested in seeing your blobby mascara, nose hairs hanging out, or blood shot eyes, even though that’s the “way it really looked” or the way it was “naturally”. When we view photos of George Clooney, we want him to look as perfect as our fantasies imagine him. We want Angelina Jolie to have flawless skin, perfect hair, and a trim lovely figure.

Dove has been running a campaign the last few years showing makeovers and accentuating all the stuff done in Photoshop afterwards. The idea is to show the “real” faces of models and therefore make them more “human” and accessible and thereby draw attention to their products. In my opinion, this is a huge marketing mistake. These videos will draw a lot of attention and get a lot of nods of approval but in the end will not increase sales of their products as much as an ad NOT showing the before images. People need a goal to strive for not someone who they look at and ”Oh well…with THAT MUCH photoshop, I can look good too!” It’s like telling people there is no Easter Bunny!

I had an agent here in LA tell one of my clients to “just shoot a selfie” for her head shots!! While I understand the agents frustration with actors bringing her head shots that don’t look like them, I also think a selfie is a horrid misrepresentation of oneself. The distortion of camera phone lenses, awful lighting, and unplanned images makes selfies fun but useless as a business tool.

So where is the magic line? When is an image “over Photoshopped”?

If you have a mole, leave in it because to will be there when you go on an audition. If you have a blemish, retouch it out.

It’s OK to soften laugh lines a bit but to remove them is a mistake. Taking the red out of your bloodshot eyes is fine because HOPEFULLY you won’t always have that, unless you live in Colorado.
If you plan on losing a little weight, then it’s OK to take some off in Photoshop but rarely do people actually go ahead and lose that weight and so you’d do better to look like your photo.

If you are taking a photo for your wall at home or for a gift, then you can Photoshop to your hearts content, but if it is for work, then less is more.

While on this topic, I should add that there is a lot of BAD Photoshop out there, so buyer beware. A photographer should either do it himself or have someone on staff who is proficient and will sit down with you to do the Photoshop Head shots in LA are going through a “natural” phase right now, which is a good thing, but beware of anyone who tells you not to do any Photoshop at all.

Remember ­ it is a GOOD thing to Photoshop your photos,

it’s a BAD thing to over­Photoshop them.

The head shot!

I suppose it’s a good thing that after 37 years of shooting head shots for actors, that I still enjoy it. I attribute this to the fact that I find people endlessly fascinating and what better place to be a head shot photographer than in Los Angeles! I get all sorts of fascinating characters through my photo studio and I sometimes think it should be a sit com.

In the past, an actor would get a recommendation from his Agent or manager for what head shot photographer to go visit. Usually an actor would meet with four or five photographers, look at their portfolios, check out the studio, and choose who they felt would be the best for the images they needed. This decision making process was good for everyone, actor and photographer alike although it required the photographer to sit through hours of seemingly endless and unnecessary recitations of resumes.

While I understand the concept that an actor wants the photographer to capture a certain essence, it has little bearing on whether or not that actor will actually book a job. The reason for this is that very very few actors see their casting. Every actor has an idea of the roles they want to play in film, commercials, or on stage but very few actors understand that it is a business and they will be cast according to how they look to a casting office.

An example of this would be a girl who came to my studio for head shots and she handed me photos of fashion models and proclaimed,”I want photos like these!”. What amused me was that MY idea of her casting was that she would be prefect in a role as a midwest farmers wife…perhaps pulling a plow. Suffice it to say she was NOT in shape for Victoria’s Secret.

Agents in Los Angeles have lists of head shot photographers that they recommend and I am fortunate to be on almost all of those lists. So, it presented me with a challenge, because, knowing her agent, if I shot images the agent liked, she would be unhappy but if I shot images she liked, the agent would be displeased.

I suggested to her that she show her agent what wonderful versatility she had as an actress. I told her she should shoot some rather plain images, then we could add more makeup and fluff her hair for more sexy images. She reluctantly agreed.

A week went by and I got a call from her and I winced as I asked her how she liked her photos. This was in the days of film so it would take a few days to process. She told me she was really happy with “some of them but some of the others she liked less”. I asked her if she had shown them to her agent and she frustratingly replied,”YES…and you won’t believe what he said to me. He said he liked the plain ones and could use those but the pretty shots he didn’t like. He said to me, these are pretty but I can’t use them because you aren’t pretty!”

“Yikes!” I responded,”What did you do!?”

“Well, I’m looking for another agent!” she growled.

I have had actors in my studio who did their best to imitate Robert DeNiro, sexy women who wanted to play “smart” roles, nerdy looking guys who wanted to be James Bond, and the aforementioned chubette who wanted to be Cindy Crawford.

When an actor walks through my doors, I know in the first minute how I am going to light him. I already know what roles he will get. I already know, after years doing head shots in Los Angeles, how an actor will be marketed. But it is not my job to make those decisions but rather to provide and actor with what type of photos HE/SHE wants. I make suggestions, I talk it over with all my clients, I can tell them what wardrobe I think will work, and I can let each individual know what the trends in head shots are current, but ultimately every actor needs to do their homework and see this as a business and realize they are a product and how best to market that product.

The idea is to have a head shot that gets you called in to a casting that, when you arrive and look around the casting office, you see actors who are in the same category. You don’t want to look around and see people who are 40 years older.

If an actor looks at TV, film, and commercials and identifies characters that “look like” him, he will know how to dress for a photo shoot. Basically an actor needs a smiling head shot for commercials and a more serious shot for theatrical purposes. Nothing more.

Casting offices generally know what type they are going to choose for any given role, so if you got a call, you have a shot!

The rest is up to you!